Digital billboards are computer-controlled LED displays or electronic controlled off premise signs capable of displaying ads, words, symbols, figures, content, or images that can be digitally or electronically changed by remote or automatic means. Advertisements on digital billboards and signage rotate in slide show fashion every 6-8 seconds. Digital billboard displays combine the benefits of traditional billboard advertising with the convenience and innovation of current technology.
Benefits of Digital Billboard Advertising
The demand for digital billboard advertising has increased significantly in recent times, and this trend is set to continue for the foreseeable future at least.
As a result of this, digital billboards are increasingly being built in the busiest locations, meaning that customers are able to access more traffic and engage a larger audience within a relatively short space of time.
This may not always translate into the desired ROI on your marketing spend, but it certainly helps brands to raise awareness and increase recognition among their consumer base.
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