The term “billboard” is derived from “billing board,” a large outdoor advertising space designed to capture the attention of motorists and pedestrians. Typically placed around automotive and foot high-traffic areas, billboards are meant to be simple and striking. Advertising agency creative departments prize billboard space for its golden opportunity to do groundbreaking, impactful work, but there are some drawbacks as well.
Benefits of Billboard Advertising
One effective form of traditional advertising that businesses use to build brand image is billboard advertising. Despite the presence of social media and online marketing tools, combining these with other methods to create consumer awareness prove to yield results. However, like any other marketing medium, there are pros and cons to this option.
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